Top 10 Makeup Brands in India

When it comes to makeup, finding the right brand can make all the difference. In India, the beauty industry is growing rapidly, with many brands offering products designed for every skin tone and type. Whether you’re just starting to experiment with makeup or you’re a seasoned pro, knowing which brands are the best can help you make smarter choices for your beauty routine. In this blog, we’re going to take a look at the top 10 makeup brands in India that are shaping the trends and winning over customers.

A Quick Look at the Makeup Industry in India

Over the last few years, the makeup industry in India has grown a lot. Social media platforms like Instagram and YouTube have played a big role in popularizing makeup trends, especially among younger generations like Millennials and Gen Z. Now, cosmetics are a part of daily life for many people. E-commerce has also changed the way makeup is sold, making it easier for people to shop online. Big global brands like MAC, Maybelline, and L’Oréal Paris are becoming more popular in India, while local brands like Nykaa and Lakmé are also thriving. There’s also a growing interest in products that are cruelty-free and sustainable.

Let’s explore the top 10 makeup brands in India that are winning hearts!

1. Nykaa

Nykaa has become a big name in the Indian beauty market. It started as an online marketplace where you could find makeup products from many top brands, but now they also have their own line of beauty products. Nykaa’s website is easy to use, and they often offer great deals and discounts.

Best-selling products: High Pigment Lip Gloss Oil, Liquid Matte Lipstick, Eyes On Me Palette
Price range: Semi-premium
Where to buy: Online, Nykaa stores

2. Maybelline

Maybelline is a popular international brand known for its trendy and affordable makeup. It’s especially famous for its mascaras and lip products. Maybelline products are easy to find in stores and online.

Best-selling products: Liquid Foundation, Colossal Kajal, Non-Sticky Lipstick
Price range: Premium
Where to buy: Authorized retail stores

3. L’Oréal Paris

L’Oréal Paris is a well-known French brand that brings salon-quality products to the mass market. They are loved for their high-quality makeup and skincare products. If you’re looking for luxurious products that give you a professional finish, L’Oréal is a great choice.

Best-selling products: Moisture Sealing Conditioner, Permanent Hair Colour, Protection Serum For Hair
Price range: Premium
Where to buy: Professional salons, online

4. Lakmé

Lakmé is an iconic Indian brand that has been around for decades. It is trusted by many for its products that are specially made for Indian skin tones and the country’s hot climate. Lakmé is known for its affordable yet effective makeup products.

Best-selling products: Perfect Radiance Skin Cream, Ultra Matte Sunscreen, Natural Mousse Foundation
Price range: Semi-premium
Where to buy: E-commerce stores, Lakmé stores

5. Sugar Cosmetics

Sugar Cosmetics is a newer brand that became popular thanks to its vibrant and bold makeup. It is known for its vegan makeup products that are both affordable and stylish. Sugar’s products are trendy and loved by beauty enthusiasts in India.

Best-selling products: Mini Crayon Lipstick, Kohl Of Honour Intense Kajal, Dream Cover Mattifying Compact
Price range: Economical
Where to buy: Online, Sugar’s website

6. Pilgrim

Pilgrim is a newer beauty brand that offers both skincare and makeup products. The brand uses Ayurveda-inspired formulas and promises products that are vegan, cruelty-free, and free from toxic ingredients. Pilgrim is a great option for those who prefer natural products.

Best-selling products: Glow BB Cream, Glow Matte Serum Foundation, Dream Matte Compact Powder
Price range: Semi-premium
Where to buy: Online, Pilgrim’s website

7. Lotus Herbals

Lotus Herbals is known for its herbal, toxin-free makeup and skincare products. The brand uses natural ingredients and focuses on Ayurvedic formulas. Lotus Herbals is a popular choice for people who want to go the natural route.

Best-selling products: Platinum Facial Kit, Youth RX AM-PM Kit, Suncare Trio
Price range: Semi-premium
Where to buy: E-commerce stores

8. Biotique

Biotique is all about using nature’s best ingredients. The brand offers organic and ayurvedic products that are gentle on the skin and environmentally friendly. Biotique’s products are a great choice for those who want to care for their skin with natural ingredients.

Best-selling products: Wakeup Makeup Kit, Ubtan Skin Essentials Kit, Mountain Ebony Hair Serum
Price range: Economical
Where to buy: Cosmetic stores, online

9. Colorbar

Colorbar is a young and trendy brand that offers a wide variety of makeup products. The brand is known for its vibrant colors, long-lasting formulas, and customizable palettes. If you love experimenting with colors, Colorbar is a brand to check out!

Best-selling products: On The Go Nail Laquer Remover, Zoom & Whoosh Mascara, Skin Glow Kit
Price range: Semi-premium
Where to buy: Colorbar stores, online

10. Blue Heaven

Blue Heaven is a budget-friendly makeup brand that’s especially popular in smaller cities. The brand offers good quality makeup at affordable prices, making it accessible to a wider audience. If you need affordable makeup for everyday use, Blue Heaven is a great choice.

Best-selling products: Intense Eye Liner Pencil, Lip Bomb Lip Balm, Flawless Makeup Base Prime
Price range: Economical
Where to buy: Retailers, drug stores

Why Choosing the Right Makeup Brand Matters

Choosing the right makeup brand is important because it affects both how you look and how your skin feels. Using the right makeup products can help you avoid irritation and ensure that you look fresh and glowing all day. Here are some reasons why it’s important to choose the right makeup:

• Skin Health: Quality products help prevent irritation or allergies.
• Perfect Match: Choosing the right shade enhances your natural beauty.
• Long-Lasting Wear: Good products stay on longer, so you don’t have to worry about reapplying.
• Confidence: Wearing the right makeup helps you feel more confident.
• Cost-Effective: Quality products last longer, saving you money in the long run.
• Professional Finish: Premium makeup gives a polished and flawless look.

Choosing the right makeup isn’t just about looking good—it’s about feeling good and taking care of your skin!

Conclusion

With so many makeup brands available in India, it can be tough to pick the right one for your needs. Whether you’re looking for high-end luxury brands or affordable everyday options, there’s a brand out there for you. From Nykaa’s wide selection to Maybelline’s trendy products and Lakmé’s locally-inspired beauty solutions, these top 10 makeup brands in India are sure to elevate your beauty routine. Choose the one that fits your style, budget, and skincare needs, and get ready to glow!

Frequently Asked Questions